Coco Gauff’s Childhood Confession Resurfaces as She Steps Into Spotlight With New Miu Miu Beauty Role
Coco Gauff may be known for her fearless baseline firepower and a résumé stacked with clutch Grand Slam runs, but her latest revelation shows a softer, far more relatable side of the world No. 3. Long before she was lifting trophies, Gauff had a mischievous habit of sneaking spritzes of her mother’s perfume when no one was watching.
That charming childhood memory has taken on new meaning as the 21-year-old becomes the U.S. ambassador for Miu Miu Beauty’s newest fragrance, Miutine. And in classic Coco fashion, she connected the dots between the scent and her own journey with ease and authenticity.
“I Used to Steal My Mom’s Perfume”: Gauff’s First Fragrance Love Story
Speaking about the partnership, Gauff laughed as she recalled her earliest adventures with fragrance.
“I was always raiding my mom’s perfume shelf,” she shared. “Most of her favorites were bold and heavy, not really something I’d wear. But there was one soft, airy scent that I adored. When I tried Miutine, it instantly brought me back to that first fragrance I truly loved.”
It’s the type of anecdote that reminds fans that behind the powerful groundstrokes and icy on-court composure is still the girl who once tiptoed around the house hoping not to get caught with her mom’s expensive bottle.
A Partnership Years in the Making
Gauff’s relationship with Miu Miu didn’t begin with fragrance. Tennis fans will remember the statement looks she debuted when the Italian fashion house teamed up with her longtime sponsor, New Balance, to craft some of the most distinctive outfits on tour.
From bold colors to playful cuts, Gauff has always embraced fashion as part of her identity, and Miu Miu took notice. Her competitiveness, charisma, and massive global appeal made the brand’s decision to expand the partnership feel almost inevitable.
Miutine represents the next step: a crossover between performance, personality, and personal memory.
The Business of Coco: Tennis’ Most Marketable Star
The timing of this fragrance role is hardly coincidental. Off the court, Gauff’s commercial rise has been nothing short of astonishing. According to Sportico’s 2025 rankings, she finished the year as the highest-paid female athlete in the world, bringing in an estimated $31 million.
Her earnings breakdown is just as impressive:
- $7.9 million from prize money
- Nearly $23 million from endorsements alone
It’s an endorsement portfolio that most athletes could only dream of — and one that keeps expanding.
Her major partnerships include:
- New Balance
- Bose
- Mercedes-Benz
- Head
- Rolex
- Baker Tilly
Together, they paint the portrait of an athlete who has transcended her sport. Gauff isn’t just a Grand Slam champion, she’s a cultural force.
A Tight Race at the Top
Gauff’s rise to No. 1 on Sportico’s list wasn’t without competition. Aryna Sabalenka trailed just behind her at $30 million, while Iga Świątek rounded out the top three at $23 million.
The trio’s combined earnings underscore a larger truth: women’s tennis continues to dominate global sports in commercial power and athlete visibility. Even in a crowded sports landscape, tennis remains unmatched in its ability to produce marketable female superstars, and Gauff is leading the charge.
Key Takeaways for Fans
- Coco Gauff’s new Miutine partnership taps into a personal childhood memory.
- The collaboration builds on her growing fashion influence through earlier Miu Miu–New Balance outfits.
- Gauff tops Sportico’s list of highest-paid female athletes for 2025.
- Her endorsement empire continues to expand, showcasing her global star power.
- Sabalenka and Świątek remain close behind, reinforcing tennis’ dominance in women’s sports marketing.
Final Word: A Star Writing Her Own Story
Coco Gauff’s latest off-court move feels like more than just another endorsement. It reflects the broader arc of her career, a young woman discovering who she is, embracing every part of her identity, and confidently stepping into worlds far beyond tennis.
From borrowing her mother’s perfume to representing a major fashion house, Gauff’s evolution is unfolding in real time. And just like on court, she’s doing it with authenticity, drive, and a sense of joy that continues to resonate with fans around the world.
